Friday, 14 December 2007

Bundling the internet connection with software

Mobile phone service providers are now discussing to pay the mobile phone companies for data traffic generated by their online services.

What happens if the phone service provider doesn't pay? Is this the first step towards a situation, where the feature set of your phone is dictated by your phone service provider?

It has been hard to sell software for a long time, without bundling support, hardware or online services. However, this time we're moving towards a situation where the internet connection itself is bundled with functionality. Imagine that you could no longer use Google if you switched to another ISP...

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